CAM Creativity Archetype Method

Make better decisions
under uncertainty.
See what others miss.

Keynotes · Team workshops · 1:1 work with founders

Your weakness is usually your strength taken too far.

Founders and leadership teams rarely run out of intelligence or ambition.
They run out of ways of seeing the problem.

AI converges.
Divergence remains human.

That capacity to see differently is creativity.

25+ years advising artists, entrepreneurs and collectors
gave me an unusual vantage point: under friction,
they improvise, they collaborate, and embrace the unknown.

And it turns out, artists do not own creativity.

CAM grew out of those observations.

The QUIZ answers

Not how creative you are —
but how you are creative.

You already have the answer.
You have it in the wrong order.

A diagnostic based on eight archetypes
informed by cognitive science shows that:
the Sprinter's speed becomes impulsivity,
the Perfectionist's standards become paralysis.

Twelve questions identify your archetype and the blind spots that come with it — the ones that show up when you pick a market, kill a product,
or make the hire that changes everything.

The same mechanism that makes you good
is the one that blinds you.

Send me your result and I'll give you my interpretation.

Take the Quiz

12 questions · 3 minutes · No correct answers

CAM

by Alexandre Daletchine

25Years in the
creative field

650+Sessions
delivered

11Countries
lived in

4Languages
spoken

Portrait of Alexandre Daletchine, seated beside a stack of art and creativity books including Creativity, Inc. and Art Now.

For decades I've worked on the same question from two directions: what makes some people see what everyone else in the room has missed — and whether that's trainable. That work has run through contemporary art, behavioural science and executive advisory, with entrepreneurs and leadership teams across Europe, the Americas and the GCC.

My first art teacher, the director of Moscow's Pushkin Museum, appointed by Stalin, taught me to look at the same object from several perspectives before deciding what it was. I still apply this technique in every situation.

CAM came out of that: a framework for creative problem-solving in leadership, innovation and decision-making. The conviction underneath it is simple — the habits that made the greatest artists think differently are the same habits that let leaders decide better.

Mexico City

Creativity Belongs to Everyone

Watch Full TEDx

Alexandre Daletchine leading a creativity workshop, standing to address a group seated around a long table scattered with coloured bricks.

Alexandre Daletchine coaching a senior executive one to one, talking across a table beneath a large abstract painting.

Three Ways to Work Together

Choose your format

I

Keynote

For conferences, offsites and all‑hands

A talk that shifts the room
not for an afternoon,
but for the months that follow.

→ 45–60 minutes
→ Conference or in‑house
→ English & French

II

Team Workshop

For leadership, founding and R&D teams

Your team finally sees why
the same conversation keeps stalling.
Objects in your hands,
then silence in front of a painting.
They leave seeing what others miss.

→ From half a day
→ Personal feedback report
→ Art immersion
→ Maximum 10 participants

III

1:1 with Founders

For founders and CEOs deciding alone

Sustained work on the decisions
only you can make,
with someone
who is not
on your cap table.

→ Ongoing engagement
→ Remote or in person
→ By referral & conversation
→ A small number of engagements at a time

Prices on request — no catalogue, no standard packages.

Start a conversation

Workshop Participants Say

Limitations bring out
ultimate creativity Teresa — Interior Designer
(Portugal)

Collaboration
amplifies creativity Rob — Entrepreneur
(United States)

I learned how to
get off my rails Vlad — IT Programme Director
(Russia)

Get in touch

Start a conversation

What are you trying to figure out?
I read every message myself, and reply personally.